PRESS RELEASE: The Rainforest Company is now a Certified B Corporation®!
The Rainforest Company, the European market leader of sustainable açaí products, commits to rigorous standards of social and environmental performance, accountability, and transparency.
What is B Corp?
B Corporation, commonly known as B Corp, is a new type of corporation. Unlike the traditional corporation that prioritizes financial profitability, B Corps use the power of business to address social and environmental problems. The "B" stands for "Benefit", and "Be the Change", for positive impact. B Corp is a global network of companies that have redefined entrepreneurial success: Being the best company FOR the world.
Why is B Corp Certification important?
Certified B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. By voluntarily meeting higher standards for transparency, accountability, and performance, Certified B Corps stands out in a cluttered marketplace by leading a global movement and offering a positive vision of doing social responsibility better.
Proud to be part of the B CORPTM Movement
The Rainforest Company joins the rapidly growing movement of more than 3,500 B CorpsTM from 150 industries across 74 countries, including well-known companies like Patagonia, Alpro, Ben & Jerry's, Triodos Bank, Alessi, Ecoalf, Etsy, Innocent, Too Good To Go, and Opaline. The B Corp community is reflective of the European economy with businesses from a cross-section of industries and sizes.
Certified by B Lab for fulfilling the highest levels of verified social and environmental performance, transparency, and accountability standards, The Rainforest Company represents aligned values, conscious business decisions, and commitments to goals outside of shareholder profit.
Jonathan Normand, Director of B Lab Switzerland, says:
"B Lab is delighted to welcome The Rainforest Company to the B Corp Community. The Rainforest Company has been a pioneer in developing sustainably sourced açaí products. In the last three years, The Rainforest Company has gone from strength to strength while remaining steadfast in their commitment to protecting the Amazon rainforest – a lofty mission they seek to fulfill by creating economic incentives for local farmers to practice traditional agroforestry, which helps conserve the biome.
I look forward to seeing The Rainforest Company inspire other businesses to join the B Corp™ community and use business as a force for good".
The Rainforest Company's B Corp Certification stands for a significant step and signals a shift towards greater accountability and transparency in the sector. We hope you are inspired, not only by our vision but also by the movement's ability to turn ideas into action.About B Lab
B Lab is a non-profit organization that serves as part of a global movement to redefine the notion of business success so that one day all companies compete not only to be the best in the world but also the best for the world.
Located on five continents, B Lab advocates for systemic change by providing a standard and tools to create a community of B Corporation certified companies.